Design case study · Cleaning & Home Services
A focused residential-cleaning service experience.
A website experience for households exploring residential cleaning services.
- Client
- The Cleaning Ninjas
- Industry
- Cleaning & Home Services
- Scope
- Website Design & Lead Generation
The challenge
Give the right information a clear place.
Residential-cleaning visitors need a clear service introduction and an understandable route to a quote. The design should connect the brand, service details and enquiry action.
Our design focus was residential services, trust & quote conversion. The project brings the opening message, supporting content and next-step actions into a connected website presentation.
Project goals
What the website needed to do.
Make the residential offer clear
Give service detail a consistent structure
Keep the quote journey focused
Visitor journey
From a question to a clear next step.
The content sequence follows the decisions a visitor needs to make while exploring The Cleaning Ninjas.
- 1
Meet the cleaning offer
→ - 2
Explore the services
→ - 3
Review supporting details
→ - 4
Request a quote
Design decisions
The decisions behind the design.
Introduce the service visually
Use the opening and featured imagery to establish the residential-cleaning context.
Create a repeatable detail system
Give service content a clear hierarchy across the supporting compositions.
Keep the quote action connected
Maintain a recognizable next step through the responsive concept and full website presentation.
Design system
One visual language across the experience.
Supporting detail in readable sections.
Request a quoteHeadings · content · next stepA clear reading order
The opening establishes the subject; the following sections build the detail.
Repeatable content patterns
Related information uses familiar headings, spacing and section structures.
A distinct primary action
The visual hierarchy keeps “request a quote” recognizable as the next step.
Website in motion
Explore the website in motion.
A closer look at the The Cleaning Ninjas page experience through the available scrolling films.
The page experience
A closer look at the finished presentation.
Explore the project imagery alongside the full portfolio presentation.
Responsive presentation
Clarity on a smaller screen.
The device imagery presents the visual direction. The priorities for smaller screens are simple navigation, readable information and a recognizable next step.
Simple navigation
Keep the route to relevant information short and understandable.
Readable content
Preserve the order of headings and supporting detail.
Clear contact paths
Give the primary next step a visible, consistent place.
What we delivered
A connected website experience.
The documented project brings together the following design work and presentation assets.
- Website UX/UI
- Lead Generation
- Responsive Design
- Local Service Structure
- Portfolio imagery
- Scrolling website showcase
Design outcomes
What the design brings together.
A connected page story
Make the residential offer clear.
A repeatable content system
Give service detail a consistent structure.
A recognizable next step
Keep the quote journey focused.
These are qualitative design outcomes. Business performance, conversion changes and client results are not quantified in this case study.
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