Design case study · Cleaning & Home Services
A clear local-service introduction for cleaning enquiries.
A website experience for people comparing cleaning services for their property.
- Client
- First State Cleaning Company
- Industry
- Cleaning & Home Services
- Scope
- Website Design & Lead Generation
The challenge
Give the right information a clear place.
A cleaning-services website has to make the offer recognizable and the enquiry route practical. The design needs to connect service content and supporting context while keeping the local-service presentation coherent.
Our design focus was service presentation, trust & local enquiries. The project brings the opening message, supporting content and next-step actions into a connected website presentation.
Project goals
What the website needed to do.
Introduce the cleaning service
Organize the supporting content
Keep local enquiries straightforward
Visitor journey
From a question to a clear next step.
The content sequence follows the decisions a visitor needs to make while exploring First State Cleaning Company.
- 1
Recognize the service
→ - 2
Explore the cleaning information
→ - 3
Review the supporting context
→ - 4
Make an enquiry
Design decisions
The decisions behind the design.
Use a service-led introduction
Frame the opening around the cleaning offering so visitors can orient themselves quickly.
Keep supporting content connected
Use repeated section patterns to bring service and trust-oriented material into one experience.
Give enquiries a clear destination
Maintain a consistent contact hierarchy from the opening through the complete-site presentation.
Design system
One visual language across the experience.
Supporting detail in readable sections.
Make an enquiryHeadings · content · next stepA clear reading order
The opening establishes the subject; the following sections build the detail.
Repeatable content patterns
Related information uses familiar headings, spacing and section structures.
A distinct primary action
The visual hierarchy keeps “make an enquiry” recognizable as the next step.
Website in motion
Explore the website in motion.
A closer look at the First State Cleaning Company page experience through the available scrolling films.
The page experience
A closer look at the finished presentation.
Explore the project imagery alongside the full portfolio presentation.
Responsive presentation
Clarity on a smaller screen.
The device imagery presents the visual direction. The priorities for smaller screens are simple navigation, readable information and a recognizable next step.
Simple navigation
Keep the route to relevant information short and understandable.
Readable content
Preserve the order of headings and supporting detail.
Clear contact paths
Give the primary next step a visible, consistent place.
What we delivered
A connected website experience.
The documented project brings together the following design work and presentation assets.
- Website UX/UI
- Lead Generation
- Responsive Design
- Service Structure
- Portfolio imagery
- Scrolling website showcase
Design outcomes
What the design brings together.
A connected page story
Introduce the cleaning service.
A repeatable content system
Organize the supporting content.
A recognizable next step
Keep local enquiries straightforward.
These are qualitative design outcomes. Business performance, conversion changes and client results are not quantified in this case study.
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