Design case study · Dental & Healthcare
Treatment discovery with a clearer appointment enquiry.
A website experience for people exploring dental-treatment information in New York City.
- Client
- Shalom Dental NYC
- Industry
- Dental & Healthcare
- Scope
- Website Design & Patient Conversion
The challenge
Give the right information a clear place.
A dental website needs to make treatment information approachable while keeping contact practical. The design should organize services and supporting context.
Our design focus was treatment discovery, patient trust & appointment enquiries. The project brings the opening message, supporting content and next-step actions into a connected website presentation.
Project goals
What the website needed to do.
Make treatments easier to explore
Give patient-oriented context a place
Connect information with appointment enquiries
Visitor journey
From a question to a clear next step.
The content sequence follows the decisions a visitor needs to make while exploring Shalom Dental NYC.
- 1
Explore the practice
→ - 2
Review treatment information
→ - 3
Read the supporting context
→ - 4
Ask about an appointment
Design decisions
The decisions behind the design.
Create a clear treatment hierarchy
Use the service-detail compositions to distinguish the treatment information from the broader practice introduction.
Balance people and information
Give the visual identity room while keeping headings and supporting content readable.
Maintain an appointment route
Connect the contact action with the content across the desktop and mobile-concept portfolio views.
Design system
One visual language across the experience.
Supporting detail in readable sections.
Ask about an appointmentHeadings · content · next stepA clear reading order
The opening establishes the subject; the following sections build the detail.
Repeatable content patterns
Related information uses familiar headings, spacing and section structures.
A distinct primary action
The visual hierarchy keeps “ask about an appointment” recognizable as the next step.
Website in motion
Explore the website in motion.
A closer look at the Shalom Dental NYC page experience through the available scrolling films.
The page experience
A closer look at the finished presentation.
Explore the project imagery alongside the full portfolio presentation.
Responsive presentation
Clarity on a smaller screen.
The device imagery presents the visual direction. The priorities for smaller screens are simple navigation, readable information and a recognizable next step.
Simple navigation
Keep the route to relevant information short and understandable.
Readable content
Preserve the order of headings and supporting detail.
Clear contact paths
Give the primary next step a visible, consistent place.
What we delivered
A connected website experience.
The documented project brings together the following design work and presentation assets.
- Website UX/UI
- Healthcare Content Structure
- Responsive Design
- Patient Conversion
- Portfolio imagery
- Scrolling website showcase
Design outcomes
What the design brings together.
A connected page story
Make treatments easier to explore.
A repeatable content system
Give patient-oriented context a place.
A recognizable next step
Connect information with appointment enquiries.
These are qualitative design outcomes. Business performance, conversion changes and client results are not quantified in this case study.
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