Design case study · Dental & Healthcare
A local dental landing page with a focused next step.
A website experience for people exploring dental-treatment information with Manhattan intent.
- Client
- Shalom Dental NYC — Manhattan
- Industry
- Dental & Healthcare
- Scope
- Landing Page Design & Patient Conversion
The challenge
Give the right information a clear place.
A local treatment landing page needs to connect place, service and enquiry without diluting the main message. The design should make that connection clear.
Our design focus was local treatment intent, patient trust & appointment conversion. The project brings the opening message, supporting content and next-step actions into a connected website presentation.
Project goals
What the website needed to do.
Keep the local treatment focus clear
Organize supporting information
Make appointment enquiries visible
Visitor journey
From a question to a clear next step.
The content sequence follows the decisions a visitor needs to make while exploring Shalom Dental NYC — Manhattan.
- 1
Recognize the local treatment focus
→ - 2
Explore treatment details
→ - 3
Review the practice context
→ - 4
Prepare an appointment enquiry
Design decisions
The decisions behind the design.
Make local intent recognizable
Use the opening to frame the landing page around the documented Manhattan treatment context.
Keep the content focused
Bring treatment detail and supporting information into a consistent landing-page sequence.
Give the contact action priority
Carry the appointment-oriented next step through the responsive concept and complete-page presentation.
Design system
One visual language across the experience.
Supporting detail in readable sections.
Prepare an appointment enquiryHeadings · content · next stepA clear reading order
The opening establishes the subject; the following sections build the detail.
Repeatable content patterns
Related information uses familiar headings, spacing and section structures.
A distinct primary action
The visual hierarchy keeps “prepare an appointment enquiry” recognizable as the next step.
Website in motion
Explore the website in motion.
A closer look at the Shalom Dental NYC — Manhattan page experience through the available scrolling films.
The page experience
A closer look at the finished presentation.
Explore the project imagery alongside the full portfolio presentation.
Responsive presentation
Clarity on a smaller screen.
The device imagery presents the visual direction. The priorities for smaller screens are simple navigation, readable information and a recognizable next step.
Simple navigation
Keep the route to relevant information short and understandable.
Readable content
Preserve the order of headings and supporting detail.
Clear contact paths
Give the primary next step a visible, consistent place.
What we delivered
A connected website experience.
The documented project brings together the following design work and presentation assets.
- Landing Page UX/UI
- Local Conversion
- Responsive Design
- Patient Journey
- Portfolio imagery
- Scrolling website showcase
Design outcomes
What the design brings together.
A connected page story
Keep the local treatment focus clear.
A repeatable content system
Organize supporting information.
A recognizable next step
Make appointment enquiries visible.
These are qualitative design outcomes. Business performance, conversion changes and client results are not quantified in this case study.
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