Design case study · Legal Services
Business counsel made easier to explore.
A website experience for business owners and decision makers reviewing legal-service information.
- Client
- AW Business Law
- Industry
- Legal Services
- Scope
- Website Design & Development
The challenge
Give the right information a clear place.
Business-law visitors can arrive with very different questions. The page needs to distinguish the service range, introduce the firm's approach and make an enquiry understandable.
Our design focus was business legal services, credibility and inquiry structure. The project brings the opening message, supporting content and next-step actions into a connected website presentation.
Project goals
What the website needed to do.
Organize business legal services
Give the approach and process context
Connect service discovery with an enquiry
Visitor journey
From a question to a clear next step.
The content sequence follows the decisions a visitor needs to make while exploring AW Business Law.
- 1
Recognize the business question
→ - 2
Explore a service area
→ - 3
Read the approach and guidance
→ - 4
Prepare an enquiry
Design decisions
The decisions behind the design.
Pair the introduction with a next step
The supplied opening places business-counsel positioning alongside an enquiry form.
Use a consistent service library
The service-card structure gives different business legal topics a repeatable browsing pattern.
Connect guidance with contact
Approach, process and question-oriented sections carry the page toward the closing enquiry.
Design system
One visual language across the experience.
Supporting detail in readable sections.
Prepare an enquiryHeadings · content · next stepA clear reading order
The opening establishes the subject; the following sections build the detail.
Repeatable content patterns
Related information uses familiar headings, spacing and section structures.
A distinct primary action
The visual hierarchy keeps “prepare an enquiry” recognizable as the next step.
Website in motion
Explore the website in motion.
A closer look at the AW Business Law page experience through the available scrolling films.
The page experience
A closer look at the finished presentation.
Explore the project imagery alongside the full portfolio presentation.
Responsive presentation
Clarity on a smaller screen.
The device imagery presents the visual direction. The priorities for smaller screens are simple navigation, readable information and a recognizable next step.
Simple navigation
Keep the route to relevant information short and understandable.
Readable content
Preserve the order of headings and supporting detail.
Clear contact paths
Give the primary next step a visible, consistent place.
What we delivered
A connected website experience.
The documented project brings together the following design work and presentation assets.
- Website Strategy
- Legal UX/UI Design
- Content Architecture
- Practice-Area Navigation
- Consultation Flow
- Portfolio imagery
- Scrolling website showcase
Design outcomes
What the design brings together.
A connected page story
Organize business legal services.
A repeatable content system
Give the approach and process context.
A recognizable next step
Connect service discovery with an enquiry.
These are qualitative design outcomes. Business performance, conversion changes and client results are not quantified in this case study.
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