Design case study · Legal Services
A composed legal presence with a clear consultation path.
A website experience for people exploring legal counsel and the relevant practice areas.
- Client
- Aric Williams Injury Law
- Industry
- Legal Services
- Scope
- Website Design & Development
The challenge
Give the right information a clear place.
The website brings several legal needs into one professional presentation. The design has to make practice-area choices understandable while giving the firm introduction, process information and consultation route distinct roles.
Our design focus was legal positioning, practice-area discovery and consultation clarity. The project brings the opening message, supporting content and next-step actions into a connected website presentation.
Project goals
What the website needed to do.
Make practice areas easier to explore
Connect the firm introduction with guidance
Make consultation a clear next step
Visitor journey
From a question to a clear next step.
The content sequence follows the decisions a visitor needs to make while exploring Aric Williams Injury Law.
- 1
Identify the legal subject
→ - 2
Explore a practice area
→ - 3
Read the process information
→ - 4
Prepare a consultation enquiry
Design decisions
The decisions behind the design.
Establish a measured first impression
The supplied capture uses navy, offwhite and gold to separate the opening message from supporting legal content.
Use practice areas as landmarks
Card-based service sections create recognizable places to explore different legal needs.
Repeat the contact hierarchy
Consultation actions connect the opening, guidance and closing sections of the supplied design.
Design system
One visual language across the experience.
Supporting detail in readable sections.
Prepare a consultation enquiryHeadings · content · next stepA clear reading order
The opening establishes the subject; the following sections build the detail.
Repeatable content patterns
Related information uses familiar headings, spacing and section structures.
A distinct primary action
The visual hierarchy keeps “prepare a consultation enquiry” recognizable as the next step.
Website in motion
Explore the website in motion.
A closer look at the Aric Williams Injury Law page experience through the available scrolling films.
The page experience
A closer look at the finished presentation.
Explore the project imagery alongside the full portfolio presentation.
Responsive presentation
Clarity on a smaller screen.
The device imagery presents the visual direction. The priorities for smaller screens are simple navigation, readable information and a recognizable next step.
Simple navigation
Keep the route to relevant information short and understandable.
Readable content
Preserve the order of headings and supporting detail.
Clear contact paths
Give the primary next step a visible, consistent place.
What we delivered
A connected website experience.
The documented project brings together the following design work and presentation assets.
- Website Strategy
- Legal UX/UI Design
- Content Architecture
- Practice-Area Navigation
- Consultation Flow
- Portfolio imagery
- Scrolling website showcase
Design outcomes
What the design brings together.
A connected page story
Make practice areas easier to explore.
A repeatable content system
Connect the firm introduction with guidance.
A recognizable next step
Make consultation a clear next step.
These are qualitative design outcomes. Business performance, conversion changes and client results are not quantified in this case study.
Your next project
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