Every metric either hurts your ranking, or
passes the test.
We diagnose and fix the exact Core Web Vitals holding your site back — LCP, INP, and CLS — so pages load faster, feel more responsive, and meet the performance bar Google actually measures.
Core Web Vitals don’t improve by accident, and a passing score isn’t one fix — it’s several. Each stage below targets a specific metric, most sites need two or three of these working together.
WHAT'S UNDER THIS SERVICE
Core Web Vitals Audit
A full technical review of your LCP, INP, and CLS scores across key pages, using real field data, not just lab tests.
STAGE 01
Largest Contentful Paint (LCP) Fixes
The slowest-loading element on your page — usually a hero image or block of text — optimized so the main content appears faster.
STAGE 02
Interaction to Next Paint (INP) Fixes
JavaScript and third-party scripts optimized so the page responds quickly when a visitor actually clicks or taps something.
STAGE 03
Cumulative Layout Shift (CLS) Fixes
Images, ads, and dynamically loaded content stabilized so the page doesn't jump around while it's loading.
STAGE 04
What actually goes into a passing Core Web Vitals.
Not a plugin toggle and a hope. Every project includes the following, scoped to what your audit actually finds.
WHAT'S INCLUDED
01
Field & lab data audit
Real-world Chrome UX Report data reviewed alongside lab testing, so fixes target what visitors actually experience.
02
LCP optimization
Hero images, fonts, and above-the-fold content optimized to load faster and render sooner.
03
INP optimization
JavaScript execution, event handlers, and third-party scripts reviewed and optimized for responsiveness.
04
CLS optimization
Image dimensions, ad slots, and dynamic content reserved space so layout doesn't shift as the page loads.
05
Before/after performance testing
Real measurements before and after, so improvements are proven against your specific pages.
06
Ongoing monitoring
Core Web Vitals tracked over time, so regressions get caught before they affect rankings again.
A generic speed fix vs. metrics actually optimized.
The gap isn’t a faster page in general — it’s whether LCP, INP, and CLS are each specifically addressed, since Google measures and ranks on each one separately.
WHY PURPOSE-BUILT WINS
FACTOR
Generic Speed Fix
Core Web Vitals Optimized
Diagnosis
✕Overall speed only
✓ LCP, INP, CLS diagnosed separately
Field data
✕ Lab tests only
✓ Real Chrome UX Report data reviewed
Layout stability
✕ Often ignored
✓ CLS specifically addressed
Responsiveness
✕ Not measured
✓ INP specifically addressed
Results verification
✕ Assumed to have worked
✓ Measured before and after
A proven process for pages that pass Core Web Vitals.
Five stages keep the project organized and focused on the metrics that matter — LCP, INP, and CLS, each measured and improved.
HOW WE WORK
Discovery
We audit your site's current LCP, INP, and CLS scores using both field and lab data.
01
Prioritization
Fixes ranked by which metric is failing hardest and which pages get the most traffic.
02
Optimization
Images, scripts, fonts, and layout addressed metric by metric, based on what the audit actually found.
03
Launch
Changes tested across devices and connection speeds, with a supervised rollout so nothing breaks.
04
Verify
Before-and-after scores measured and reported, with ongoing monitoring so vitals don't quietly regress again.
Share your current website and which Core Web Vitals you know are failing, if any. Our team will review your requirements and recommend a suitable approach.