Design case study · Finance & Agency Services
Funding information with a more understandable enquiry path.
A website experience for agency operators exploring a funding-service offer.
- Client
- Waterworks Agency Funding
- Industry
- Finance & Agency Services
- Scope
- Website Design & Lead Generation
The challenge
Give the right information a clear place.
A funding website needs to explain the offer and the conversation that follows. The design should make the service structure readable.
Our design focus was funding offer clarity, trust & enquiry conversion. The project brings the opening message, supporting content and next-step actions into a connected website presentation.
Project goals
What the website needed to do.
Explain the funding-service offer
Give supporting context a clear hierarchy
Prepare visitors for an enquiry
Visitor journey
From a question to a clear next step.
The content sequence follows the decisions a visitor needs to make while exploring Waterworks Agency Funding.
- 1
Understand the offer
→ - 2
Explore the service information
→ - 3
Review the discussion context
→ - 4
Start an enquiry
Design decisions
The decisions behind the design.
Make the offer explicit
Use a focused opening to introduce the funding-service subject and the relevant audience.
Structure the supporting detail
Place service and trust-oriented content in a clear reading sequence.
Connect the offer with a conversation
Keep the next action oriented around learning more and discussing requirements.
Design system
One visual language across the experience.
Supporting detail in readable sections.
Start an enquiryHeadings · content · next stepA clear reading order
The opening establishes the subject; the following sections build the detail.
Repeatable content patterns
Related information uses familiar headings, spacing and section structures.
A distinct primary action
The visual hierarchy keeps “start an enquiry” recognizable as the next step.
Website in motion
Explore the website in motion.
A closer look at the Waterworks Agency Funding page experience through the available scrolling films.
The page experience
A closer look at the finished presentation.
Explore the project imagery alongside the full portfolio presentation.
Responsive presentation
Clarity on a smaller screen.
The device imagery presents the visual direction. The priorities for smaller screens are simple navigation, readable information and a recognizable next step.
Simple navigation
Keep the route to relevant information short and understandable.
Readable content
Preserve the order of headings and supporting detail.
Clear contact paths
Give the primary next step a visible, consistent place.
What we delivered
A connected website experience.
The documented project brings together the following design work and presentation assets.
- Website UX/UI
- Lead Generation
- Responsive Design
- Trust Architecture
- Portfolio imagery
- Scrolling website showcase
Design outcomes
What the design brings together.
A connected page story
Explain the funding-service offer.
A repeatable content system
Give supporting context a clear hierarchy.
A recognizable next step
Prepare visitors for an enquiry.
These are qualitative design outcomes. Business performance, conversion changes and client results are not quantified in this case study.
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