Design case study · Fitness & Personal Training
A focused landing page for a coaching-led fitness offer.
A website experience for people arriving from advertising to explore gym coaching and programs.
- Client
- Teddy's Total Body
- Industry
- Fitness & Personal Training
- Scope
- Ads Landing Page Design
The challenge
Give the right information a clear place.
A paid-traffic landing page has limited time to explain the offer. Coaching, program information and the contact route need to stay focused.
Our design focus was coaching, programs, progress & paid-traffic conversion. The project brings the opening message, supporting content and next-step actions into a connected website presentation.
Project goals
What the website needed to do.
Introduce the coaching offer quickly
Organize program information
Keep the next step focused
Visitor journey
From a question to a clear next step.
The content sequence follows the decisions a visitor needs to make while exploring Teddy's Total Body.
- 1
Recognize the fitness offer
→ - 2
Meet the coaching approach
→ - 3
Explore the program context
→ - 4
Make an enquiry
Design decisions
The decisions behind the design.
Keep the opening specific
Frame the landing page around the fitness and coaching offer rather than a broad navigation-heavy introduction.
Use people-led supporting content
Connect the coaching and people-oriented portfolio views to the program information.
Limit competing actions
Maintain a clear visual priority for the enquiry route as visitors move through the advertising landing page.
Design system
One visual language across the experience.
Supporting detail in readable sections.
Make an enquiryHeadings · content · next stepA clear reading order
The opening establishes the subject; the following sections build the detail.
Repeatable content patterns
Related information uses familiar headings, spacing and section structures.
A distinct primary action
The visual hierarchy keeps “make an enquiry” recognizable as the next step.
Website in motion
Explore the website in motion.
A closer look at the Teddy's Total Body page experience through the available scrolling films.
The page experience
A closer look at the finished presentation.
Explore the project imagery alongside the full portfolio presentation.
Responsive presentation
Clarity on a smaller screen.
The device imagery presents the visual direction. The priorities for smaller screens are simple navigation, readable information and a recognizable next step.
Simple navigation
Keep the route to relevant information short and understandable.
Readable content
Preserve the order of headings and supporting detail.
Clear contact paths
Give the primary next step a visible, consistent place.
What we delivered
A connected website experience.
The documented project brings together the following design work and presentation assets.
- Landing Page UX/UI
- Paid Traffic CRO
- Responsive Design
- Program Presentation
- Portfolio imagery
- Scrolling website showcase
Design outcomes
What the design brings together.
A connected page story
Introduce the coaching offer quickly.
A repeatable content system
Organize program information.
A recognizable next step
Keep the next step focused.
These are qualitative design outcomes. Business performance, conversion changes and client results are not quantified in this case study.
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