Design case study · Healthcare & Insurance
Healthcare-plan information organized for clearer questions.
A website experience for people exploring healthcare and insurance-plan information.
- Client
- PPO Exchange
- Industry
- Healthcare & Insurance
- Scope
- Website Design & Lead Generation
The challenge
Give the right information a clear place.
Plan-related information can be difficult to compare without a clear structure. The design needs to organize the offer and enquiry path.
Our design focus was plan clarity, healthcare trust & enquiry conversion. The project brings the opening message, supporting content and next-step actions into a connected website presentation.
Project goals
What the website needed to do.
Make plan information easier to explore
Organize supporting service context
Help visitors prepare an enquiry
Visitor journey
From a question to a clear next step.
The content sequence follows the decisions a visitor needs to make while exploring PPO Exchange.
- 1
Explore the plan information
→ - 2
Review the service context
→ - 3
Identify questions
→ - 4
Start an enquiry
Design decisions
The decisions behind the design.
Establish a clear information hierarchy
Use the opening and service-detail compositions to separate the main message from supporting content.
Keep comparison context readable
Give related plan and service topics consistent visual patterns.
Connect information and enquiry
Place enquiry actions alongside the plan information so visitors can identify a useful next question.
Design system
One visual language across the experience.
Supporting detail in readable sections.
Start an enquiryHeadings · content · next stepA clear reading order
The opening establishes the subject; the following sections build the detail.
Repeatable content patterns
Related information uses familiar headings, spacing and section structures.
A distinct primary action
The visual hierarchy keeps “start an enquiry” recognizable as the next step.
Website in motion
Explore the website in motion.
A closer look at the PPO Exchange page experience through the available scrolling films.
The page experience
A closer look at the finished presentation.
Explore the project imagery alongside the full portfolio presentation.
Responsive presentation
Clarity on a smaller screen.
The device imagery presents the visual direction. The priorities for smaller screens are simple navigation, readable information and a recognizable next step.
Simple navigation
Keep the route to relevant information short and understandable.
Readable content
Preserve the order of headings and supporting detail.
Clear contact paths
Give the primary next step a visible, consistent place.
What we delivered
A connected website experience.
The documented project brings together the following design work and presentation assets.
- Website UX/UI
- Content Architecture
- Responsive Design
- Lead Generation
- Portfolio imagery
- Scrolling website showcase
Design outcomes
What the design brings together.
A connected page story
Make plan information easier to explore.
A repeatable content system
Organize supporting service context.
A recognizable next step
Help visitors prepare an enquiry.
These are qualitative design outcomes. Business performance, conversion changes and client results are not quantified in this case study.
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