Design case study · Cleaning & Local Services
Cleaning services connected to a clear quote journey.
A website experience for people comparing cleaning services and local-area information.
- Client
- Maid It New
- Industry
- Cleaning & Local Services
- Scope
- Website Design & Quote Funnel
The challenge
Give the right information a clear place.
A cleaning website needs to connect what is offered, where it is relevant and how to enquire. The design should make service and process content feel like one journey rather than separate pieces of information.
Our design focus was services, local areas, booking process & quote conversion. The project brings the opening message, supporting content and next-step actions into a connected website presentation.
Project goals
What the website needed to do.
Explain the service range
Give local and process context
Make the quote route recognizable
Visitor journey
From a question to a clear next step.
The content sequence follows the decisions a visitor needs to make while exploring Maid It New.
- 1
Explore the cleaning offer
→ - 2
Review service and area information
→ - 3
Understand the process
→ - 4
Request a quote
Design decisions
The decisions behind the design.
Introduce the service clearly
Use the hero and featured visual to create a recognizable cleaning-service identity.
Connect details with the next step
Give the service and process presentation a clear order before the enquiry action.
Use consistent device compositions
Carry the same visual hierarchy through the mobile concept and complete-site portfolio views.
Design system
One visual language across the experience.
Supporting detail in readable sections.
Request a quoteHeadings · content · next stepA clear reading order
The opening establishes the subject; the following sections build the detail.
Repeatable content patterns
Related information uses familiar headings, spacing and section structures.
A distinct primary action
The visual hierarchy keeps “request a quote” recognizable as the next step.
Website in motion
Explore the website in motion.
A closer look at the Maid It New page experience through the available scrolling films.
The page experience
A closer look at the finished presentation.
Explore the project imagery alongside the full portfolio presentation.
Responsive presentation
Clarity on a smaller screen.
The device imagery presents the visual direction. The priorities for smaller screens are simple navigation, readable information and a recognizable next step.
Simple navigation
Keep the route to relevant information short and understandable.
Readable content
Preserve the order of headings and supporting detail.
Clear contact paths
Give the primary next step a visible, consistent place.
What we delivered
A connected website experience.
The documented project brings together the following design work and presentation assets.
- Website UX/UI
- Quote Funnel
- Responsive Design
- Local Service Structure
- Portfolio imagery
- Scrolling website showcase
Design outcomes
What the design brings together.
A connected page story
Explain the service range.
A repeatable content system
Give local and process context.
A recognizable next step
Make the quote route recognizable.
These are qualitative design outcomes. Business performance, conversion changes and client results are not quantified in this case study.
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