Design case study · Education & Digital Coaching
A coaching offer presented through context and process.
A website experience for people exploring a digital-coaching and education offer.
- Client
- Laura NG Digital Income
- Industry
- Education & Digital Coaching
- Scope
- Website & Funnel Design
The challenge
Give the right information a clear place.
An education and coaching page needs to explain the offer while giving the process and supporting context a visible place. The design should encourage an informed next step.
Our design focus was offer clarity, trust, process & conversion. The project brings the opening message, supporting content and next-step actions into a connected website presentation.
Project goals
What the website needed to do.
Clarify the education offer
Explain the process
Connect supporting information with contact
Visitor journey
From a question to a clear next step.
The content sequence follows the decisions a visitor needs to make while exploring Laura NG Digital Income.
- 1
Meet the coaching offer
→ - 2
Explore the content
→ - 3
Understand the process
→ - 4
Ask about the next step
Design decisions
The decisions behind the design.
State the offer before the action
Use the opening presentation to give visitors a clear subject and audience.
Organize process and context
Connect the trust and process-oriented portfolio views with the wider content hierarchy.
Give the process a clear role
Connect the education content and process explanation with an informed next step.
Design system
One visual language across the experience.
Supporting detail in readable sections.
Ask about the next stepHeadings · content · next stepA clear reading order
The opening establishes the subject; the following sections build the detail.
Repeatable content patterns
Related information uses familiar headings, spacing and section structures.
A distinct primary action
The visual hierarchy keeps “ask about the next step” recognizable as the next step.
Website in motion
Explore the website in motion.
A closer look at the Laura NG Digital Income page experience through the available scrolling films.
The page experience
A closer look at the finished presentation.
Explore the project imagery alongside the full portfolio presentation.
Responsive presentation
Clarity on a smaller screen.
The device imagery presents the visual direction. The priorities for smaller screens are simple navigation, readable information and a recognizable next step.
Simple navigation
Keep the route to relevant information short and understandable.
Readable content
Preserve the order of headings and supporting detail.
Clear contact paths
Give the primary next step a visible, consistent place.
What we delivered
A connected website experience.
The documented project brings together the following design work and presentation assets.
- Website UX/UI
- Funnel Design
- Responsive Design
- Conversion Structure
- Portfolio imagery
- Scrolling website showcase
Design outcomes
What the design brings together.
A connected page story
Clarify the education offer.
A repeatable content system
Explain the process.
A recognizable next step
Connect supporting information with contact.
These are qualitative design outcomes. Business performance, conversion changes and client results are not quantified in this case study.
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