Design case study · Home Services & Cleaning
A direct route from cleaning needs to an enquiry.
A website experience for households comparing carpet-cleaning services.
- Client
- Green Lion Carpet Cleaning
- Industry
- Home Services & Cleaning
- Scope
- Landing Page Design
The challenge
Give the right information a clear place.
A cleaning landing page has to explain the service quickly while providing enough supporting context for someone to make contact. Service detail, customer-review presentation and enquiry actions need to form one continuous page.
Our design focus was service presentation, reviews & lead generation. The project brings the opening message, supporting content and next-step actions into a connected website presentation.
Project goals
What the website needed to do.
Make the cleaning offer recognizable
Bring service and review content together
Keep the enquiry route visible
Visitor journey
From a question to a clear next step.
The content sequence follows the decisions a visitor needs to make while exploring Green Lion Carpet Cleaning.
- 1
Recognize the cleaning need
→ - 2
Explore the service
→ - 3
Review the supporting content
→ - 4
Request more information
Design decisions
The decisions behind the design.
Start with the service
Give the opening a recognizable cleaning focus so visitors can orient themselves before moving into detail.
Support the main offer
Use the service and review-oriented portfolio sections to add context.
Connect the closing action
Carry the same visual and action hierarchy through to the end of the landing-page experience.
Design system
One visual language across the experience.
Supporting detail in readable sections.
Request more informationHeadings · content · next stepA clear reading order
The opening establishes the subject; the following sections build the detail.
Repeatable content patterns
Related information uses familiar headings, spacing and section structures.
A distinct primary action
The visual hierarchy keeps “request more information” recognizable as the next step.
Website in motion
Explore the website in motion.
A closer look at the Green Lion Carpet Cleaning page experience through the available scrolling films.
The page experience
A closer look at the finished presentation.
Explore the project imagery alongside the full portfolio presentation.
Responsive presentation
Clarity on a smaller screen.
The device imagery presents the visual direction. The priorities for smaller screens are simple navigation, readable information and a recognizable next step.
Simple navigation
Keep the route to relevant information short and understandable.
Readable content
Preserve the order of headings and supporting detail.
Clear contact paths
Give the primary next step a visible, consistent place.
What we delivered
A connected website experience.
The documented project brings together the following design work and presentation assets.
- Landing Page UX/UI
- Conversion Design
- Responsive Design
- Trust Presentation
- Portfolio imagery
- Scrolling website showcase
Design outcomes
What the design brings together.
A connected page story
Make the cleaning offer recognizable.
A repeatable content system
Bring service and review content together.
A recognizable next step
Keep the enquiry route visible.
These are qualitative design outcomes. Business performance, conversion changes and client results are not quantified in this case study.
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