Design case study · Training & Career Education
A training journey with a clear place to begin.
A website experience for people exploring AWS training and a possible career-development path.
- Client
- Exemplify Search
- Industry
- Training & Career Education
- Scope
- Lead Generation Funnel
The challenge
Give the right information a clear place.
A training funnel needs to connect career interest with a practical explanation of the program and its next step. The design must communicate the learning journey.
Our design focus was career positioning, training journey & consultation. The project brings the opening message, supporting content and next-step actions into a connected website presentation.
Project goals
What the website needed to do.
Connect career interest with training information
Make the program journey understandable
Explain the consultation step
Visitor journey
From a question to a clear next step.
The content sequence follows the decisions a visitor needs to make while exploring Exemplify Search.
- 1
Explore the training direction
→ - 2
Understand the learning journey
→ - 3
Review the program context
→ - 4
Discuss the next step
Design decisions
The decisions behind the design.
Introduce the learning direction
Use the career-led opening to frame the subject before asking visitors to consider a consultation.
Give the journey a sequence
Present program and training information as connected sections rather than isolated promotional statements.
Keep the consultation in context
Place the enquiry action alongside information that helps someone prepare useful questions.
Design system
One visual language across the experience.
Supporting detail in readable sections.
Discuss the next stepHeadings · content · next stepA clear reading order
The opening establishes the subject; the following sections build the detail.
Repeatable content patterns
Related information uses familiar headings, spacing and section structures.
A distinct primary action
The visual hierarchy keeps “discuss the next step” recognizable as the next step.
Website in motion
Explore the website in motion.
A closer look at the Exemplify Search page experience through the available scrolling films.
The page experience
A closer look at the finished presentation.
Explore the project imagery alongside the full portfolio presentation.
Responsive presentation
Clarity on a smaller screen.
The device imagery presents the visual direction. The priorities for smaller screens are simple navigation, readable information and a recognizable next step.
Simple navigation
Keep the route to relevant information short and understandable.
Readable content
Preserve the order of headings and supporting detail.
Clear contact paths
Give the primary next step a visible, consistent place.
What we delivered
A connected website experience.
The documented project brings together the following design work and presentation assets.
- Funnel UX/UI
- Landing Page Design
- Responsive Design
- Consultation Flow
- Portfolio imagery
- Scrolling website showcase
Design outcomes
What the design brings together.
A connected page story
Connect career interest with training information.
A repeatable content system
Make the program journey understandable.
A recognizable next step
Explain the consultation step.
These are qualitative design outcomes. Business performance, conversion changes and client results are not quantified in this case study.
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