Design case study · Fitness & Coaching
Programs, coaching and the next step in one fitness journey.
A website experience for people exploring fitness programs and coaching.
- Client
- Cedar Street Training
- Industry
- Fitness & Coaching
- Scope
- GHL Website & Funnel Design
The challenge
Give the right information a clear place.
A fitness website and funnel need to explain the program offering while giving people a sense of the coaching experience. Program, review and enquiry content should work together.
Our design focus was programs, trust, reviews & fitness conversion journey. The project brings the opening message, supporting content and next-step actions into a connected website presentation.
Project goals
What the website needed to do.
Make programs easy to explore
Introduce the coaching context
Connect interest with an enquiry
Visitor journey
From a question to a clear next step.
The content sequence follows the decisions a visitor needs to make while exploring Cedar Street Training.
- 1
Meet the training approach
→ - 2
Explore the programs
→ - 3
Review the supporting content
→ - 4
Ask about getting started
Design decisions
The decisions behind the design.
Give programs a clear hierarchy
Use the program-focused portfolio views to distinguish the offer from the supporting brand content.
Connect people with the process
Bring coaching and trust-oriented sections into the same visual journey as the program information.
Keep a focused funnel
Carry a recognizable next-step action through the GoHighLevel website and funnel presentation.
Design system
One visual language across the experience.
Supporting detail in readable sections.
Ask about getting startedHeadings · content · next stepA clear reading order
The opening establishes the subject; the following sections build the detail.
Repeatable content patterns
Related information uses familiar headings, spacing and section structures.
A distinct primary action
The visual hierarchy keeps “ask about getting started” recognizable as the next step.
Website in motion
Explore the website in motion.
A closer look at the Cedar Street Training page experience through the available scrolling films.
The page experience
A closer look at the finished presentation.
Explore the project imagery alongside the full portfolio presentation.
Responsive presentation
Clarity on a smaller screen.
The device imagery presents the visual direction. The priorities for smaller screens are simple navigation, readable information and a recognizable next step.
Simple navigation
Keep the route to relevant information short and understandable.
Readable content
Preserve the order of headings and supporting detail.
Clear contact paths
Give the primary next step a visible, consistent place.
What we delivered
A connected website experience.
The documented project brings together the following design work and presentation assets.
- GHL Design
- Funnel UX/UI
- Responsive Design
- Trust & Review Presentation
- Portfolio imagery
- Scrolling website showcase
Design outcomes
What the design brings together.
A connected page story
Make programs easy to explore.
A repeatable content system
Introduce the coaching context.
A recognizable next step
Connect interest with an enquiry.
These are qualitative design outcomes. Business performance, conversion changes and client results are not quantified in this case study.
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