WordPress, eCommerce, custom development and high-converting landing pages.
We write custom PHP for the functionality that off-the-shelf plugins and themes weren’t built to handle — server-side logic, custom endpoints, and integrations built directly into how your site actually works.
Not every problem needs custom PHP — but these four come up often enough that they’re worth calling out on their own.
The functionality is close but not quite right, and modifying the actual logic makes more sense than stacking another workaround plugin on top of it.
Your site needs to connect to another tool, database, or service that doesn't have a ready-made integration — so the connection gets written directly.
A slow, bloated plugin gets replaced with lean code that only runs what's actually needed, instead of everything the plugin ships with.
Pricing rules, workflows, or calculations specific to how your business runs, that no generic plugin was ever built to handle.
Not a plugin stretched to do something it wasn’t built for. Every project includes the following, scoped to what your functionality actually needs.
The exact logic, inputs, and outputs agreed with you upfront, so there's no ambiguity about what's being built.
Server-side code written for your specific requirement, not adapted from a generic snippet that almost fits.
Written with proper sanitization, validation, and security practices, so custom code doesn't become the weak point in your site.
Queries and data structures built to run efficiently, so custom functionality doesn't slow down the rest of your site.
Built so other tools and services can connect to your custom functionality cleanly, not just to serve one single use case.
Checked against your actual theme, plugins, and server environment before anything goes live.
The gap isn’t complexity — it’s whether the code was written around your actual requirement or bent from something that was never meant to do it.
| FACTOR | STRETCHED PLUGIN | CUSTOM PHP |
|---|---|---|
| Fit to requirement | ✕ Adapted from a general-purpose tool | ✓ Written for the exact requirement |
| Performance | ✕ Runs unused code alongside what you need | ✓ Only runs what's actually necessary |
| Security | ✕ Depends on a third party's update cycle | ✓ Reviewed and maintained on your terms |
| Compatibility | ✕ Breaks when other plugins update | ✓ Tested against your specific stack |
| Long-term cost | ✕ Recurring license or workaround fees | ✓ One build, yours to keep |
Five stages keep a technical build organized and focused on the functionality it needs to deliver.
We learn what the functionality needs to do and audit your current site and stack for compatibility.
A technical specification for the logic, inputs, and outputs, reviewed with you before any code is written.
Custom-coded functionality written to standards, with regular check-ins instead of a black box until delivery.
Checked against your live theme, plugins, and server environment, not just a clean local build.
Documentation, access, and a supervised deployment, plus ongoing support options if you need them.
Every build is different enough that fixed tiers don’t fit well — these give you a starting point, not a fixed menu.
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SINGLE FEATURE
From $500
|
GROWTH BUILD
Popular
From $1800
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ENTERPRISE SYSTEM
Custom Quote
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|
|---|---|---|---|
| Scope | One function or fix | Multiple connected features | Multi-system custom logic |
| Security review | ✓ | ✓ | ✓ |
| Compatibility testing | ✓ | ✓ | ✓ |
| API-ready endpoints | — | ✓ | ✓ |
| Post-launch support | 15 days | 30 days | Dedicated developer time |
| Start Your Project | Start Your Project | Talk to Us |
Share what the functionality needs to do, your current site setup, and any tools it needs to connect to. Our team will review your requirements and recommend a suitable approach.
No pressure and no generic package. We will review your requirements before recommending a solution.
